Our client is a leading media and branding company located in Lagos.

Key Responsibilities

• Perform research on current benchmark trends and audience preferences
• ⁠Design and implement social media strategy to align with business goals
• ⁠Set specific objectives and report on ROI
• ⁠Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• ⁠Monitor SEO and web traffic metrics
• ⁠Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• ⁠Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• ⁠Oversee assigned social media accounts’
• ⁠Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements

• Proven work experience as a Social media manager
• ⁠Hands on experience in content management
• ⁠Excellent copywriting skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and strong analytics
• Knowledge of online marketing channels
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills