JobsMedia, Marketing & Sales

Web Content Specialist at Kardiac Media

Location: Lagos

**Overview:**
We are seeking a highly skilled SEO Expert and Content Writer to join our dynamic team at a football website. The ideal candidate should be passionate about football and possess a strong background in SEO strategies and content creation that drives organic traffic and engagement on Google Search Engine.

**Responsibilities:**

1. **SEO Strategy Development:**
– Develop and execute comprehensive SEO strategies to increase organic traffic and improve search engine rankings.
– Conduct thorough keyword research and analysis to identify opportunities for content optimization.
– Implement on-page SEO best practices including meta tags, URL structure, internal linking, and content optimization.

2. **Content Creation:**
– Write compelling, well-researched, and SEO-friendly articles, blog posts, and guides related to football/soccer.
– Produce high-quality content that resonates with our target audience and aligns with SEO objectives.
– Ensure all content is accurate, up-to-date, and reflects the latest trends in football/soccer.

3. **Content Optimization:**
– Optimize existing content to improve search engine visibility and user experience.
– Collaborate with the editorial team to ensure content meets SEO guidelines and editorial standards.
– Utilize analytics tools to monitor content performance and make data-driven optimizations.

4. **Link Building:**
– Develop and execute effective link building strategies to enhance domain authority and backlink profile.
– Identify opportunities for guest blogging, partnerships, and other link acquisition tactics.

5. **Technical SEO:**
– Conduct regular audits to identify technical SEO issues and implement solutions for website optimization.
– Collaborate with web developers to implement SEO improvements and enhancements.

6. **Reporting and Analysis:**
– Monitor SEO trends, algorithms, and industry developments to stay ahead of the curve.
– Prepare regular performance reports, analyze key metrics, and provide actionable insights for continuous improvement.

**Requirements:**

– Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
– Minimum 4 years of experience in SEO and content writing, preferably in the sports or football industry.
– Proven track record of creating high-ranking, engaging content that drives traffic and conversions.
– Strong understanding of SEO best practices, search engine algorithms, and ranking factors.
– Excellent writing, editing, and proofreading skills with a keen eye for detail.
– Passion for football/soccer with a deep knowledge of teams, players, leagues, and industry trends.
– Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, etc.
– Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.
– A passionate football fan

**Benefits:**
– Competitive salary and benefits package.
– Opportunity to work in a dynamic and passionate team environment.
– Growth and development opportunities within a rapidly expanding sports media company.

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