Key Responsibilities:
- Understand the content strategy and contribute to goal delivery.
- Translate client briefs into clear and purposeful plans and outcomes.
- Ensure consistent brand presence across all content marketing campaigns.
- Generate big ideas for all mediums.
- Translate complex strategic approaches into easily accessible creative concepts.
- Present ideas in a clear and focused manner to build consensus within the team.
- Create and manage original, persuasive, and conceptually compelling work for various campaigns and internal stakeholders.
- Meet with account executives to discuss client expectations and core messages.
- Write and proofread texts and scripts for client products and services.
- Conduct primary and secondary research to uncover insights and develop big ideas that address client marketing challenges.
- Provide creative direction for content calendars and assist in creating captions and headlines.
- Participate in marketing campaign pitch processes.
- Curate big ideas, insights, designs, etc., in well-designed decks.
- Present, sell, and defend ideas to internal and external clients.
- Coordinate with designers to complement text with images, graphics, and charts as needed.
- Brainstorm visual and copy ideas with other members of the creative team.
- Modify and edit headlines based on feedback from internal and external clients.
Qualifications
- Bachelor’s degree or equivalent experience in Advertising
- 3+ years’ of marketing or copywriting experience
- Excellent written and verbal communication skills
- Highly organized with excellent attention to detail
I’m a tech-savvy professional with a passion for web development, digital marketing, and a proven track record of helping companies thrive through my diverse skill set.
