Burna Boy goes soft in his new album, Love, Damini. This is, perhaps, the most constant review I’ve heard constantly from his fans and listeners. It appears age has a strong influence on this change of tone. At 30, the vibrance of youth permeates the subtle need to be more emotional. This is the vibe that most songs on the album express.

It’s plenty is unique for showing the need to celebrate life despite the insatiable demands of the people you have to satisfy. Incorporating the trendy street saying, gbemi trabaye, in the intro of the song, is a strong call to action. It immediately suggests the need to let go of worries and celebrate. The Outsiders, Burna Boy’s fans can be in tune with his lyrics; they exude party vibes.

During our daily struggles, we meet people. And, even in the absence of struggle, these people constantly have expectations of us. We can’t deny how we always put our artistes and celebrities on the spot. Whether from strangers, family, or friends, everyone can understand that people want to be pleased. ‘Odogwu’ feels this too; his message enables listeners to accept this as normal. ‘If I do 99 good, e go remain one’, people that make demands never stop. Hence, keep it groovy and enjoy life.

It’s Plenty by Burna Boy (official audio). Credit: YouTube

For a man at the peak of his career, Burna Boy has maintained a tempo. This steady tempo reintroduces him as a Grammy winner as his songs hardly fall short of expectations. The flawless fusion of a strong message and great beat gives the song an exciting touch. His prowess in the music industry is celebrated as he puts Nigeria on the world map again. His songs are also remarkable for taking Afrobeats to the centre stage. Fans have said his photos should be in a museum.

Again, this song includes love relationships as an avenue to question the number of good people. It is no news that this body of work follows Burna Boy’s breakfast, served by Steff London, his British ex-lover. They split for reasons still kept under the wraps. His songs only give bits and pieces of information about this breakup. He paints a picture of his inability to satisfy his lover. However, this is not because he does not try; he has just not gotten it right. This reminds us that you can love without loving properly.

Unrequited love and failed relationships are daily human experiences. On the other hand, people tend to celebrate less with these ass-kicking life issues. Burna Boy reminds listeners to prioritise enjoyment over stress because problems no dey finish, literally.

This music is undeniably enjoyable. You cannot help but nod your head to both the rhythm and the gist. It makes so much sense you want to move your feet too. He explores situations like the celebrity lifestyle. An AP from a jeweler is suggestive of luxury. The very talented musician is enthusiastic about luxury and fashion, not only for himself but for his lover as a love language.

Produced by LeriQ, It’s plenty has Gen Zs as a club banger, specifically number nine on the album. In a body of work like this that explores human emotions, vulnerability, and weaknesses, It’s plenty stands out as a break from exposing flaws. It elevates us into a state of unwinding and letting go with liquor and dancing.

Despite the intriguing efforts put into making this album, critics will always have something to say. This album has come under fire for shunning Burna Boy’s typical egoistic character. Perhaps, this is because people do not simply adjust to change; nor do they understand the concept of inspiration. The creative mind thrives on happenings in the immediate surroundings as well as the current state of mind. In my opinion, his change of tone can be attributed to this.

Keep jamming to this song that allows you to let go of hard feelings!

Clara Gaiya, an entrepreneur, writes from Lagos.  

Ayodele Johnson

Ayodelé is a Lagos-based journalist and the Content and Editorial Coordinator at Meiza. All around the megacity, I am steering diverse lifestyle magazine audiences with ingenious hacks and insights that spur fast, informed decisions in their busy lives.