JobsMedia, Marketing & Sales

Content Creator & Digital Marketing Strategist at Binta Financial

Location:Lagos

We are looking for a creative Content creator/Digital Marketing specialist to join our Digital Marketing team. This person will develop high-quality, informative, and engaging videos, blog posts, articles, infographics, and other written content related to finance and FinTech trends. Craft compelling and SEO-friendly copy for marketing materials, landing pages, and other promotional content.

Your Impact

1. Content Development:

  • Create tailored content on finances, credit building, and banking for newcomers.
  • Develop content in various formats (e.g., blog posts, infographics, videos, whitepapers) suitable for different distribution channels.
  • Create engaging videos, GIFs, explainer videos, etc. for all our platforms leveraging best in class tools.

2. Strategy and Coordination:

  • Develop and execute an effective content strategy to increase brand visibility and engage the target audience.
  • Collaborate with the marketing team to analyze performance data and enhance content plans based on campaign insights.

3. Multimedia Production:

  • Conceptualize, script, and produce captivating videos that communicate complex financial concepts in an easily understandable manner.
  • Utilize animation and visual effects to enhance video content and create a visually appealing experience for our audience.

4. YouTube Channel Management:

  • Manage and grow our YouTube channel by creating regular, high-quality video content that aligns with our brand and resonates with our target audience.
  • Optimize videos for SEO and implement strategies to increase subscriber count and viewer engagement.

5. Communication and Skill Mastery:

  • Conduct interviews, attend webinars, and translate complex financial concepts into user-friendly content.
  • Apply mastery of grammar, syntax, and punctuation, along with a strategic adaptation for different audience segments and channels.
  • Utilize proficient SEO best practices and demonstrate exceptional interpersonal skills for collaboration with subject matter experts.

Professional Experience:

  • Proven experience in content creation, copywriting, animation, videography, and video production, with a focus on finance-related topics.
  • A strong portfolio showcasing previous work in content creation and multimedia production.

Preferred Qualifications, Skills, and Capabilities

  • Bachelor’s degree in Finance, Business, Marketing, Communications, or a related field. Master’s degree is an advantage
  • 4+ years of experience as a professional content writer/editor.
  • Proficient in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro), animation tools, and graphic design software.
  • Experience in creating animated videos, GIFs, and engaging content for various social media platforms.
  • Ability to create quality, plagiarism free content for websites, social media, blogs, articles & product descriptions/ FAQs.
  • Strong knowledge of digital content development, SEO, and web analytics.
  • Familiarity with web publications
  • Excellent verbal and written communication skills with a keen eye for detail and the ability to adapt content to different formats and channels.
  • Solid command of content management systems and familiarity with content creation tools such as Contently, Canva, and Jasper
  • Knowledge of creating and implementing effective email marketing campaigns to engage the audience.
  • In-depth understanding of social media marketing and its role in amplifying content.
  • A genuine interest and understanding of financial markets, FinTech, and economic trends.
  • Demonstrating familiarity with fintech/banking verbiage and terminology is a huge plus.

Benefits

  • Health Insurance
  • Remote Work
  • Paid annual leave
  • Internet allowance

APPLY HERE

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