Here are the key capabilities we are looking for in a brand and campaign copywriter:

Writing & Creative Skills

• Craft compelling headlines, taglines, and brand messaging

• Write persuasive ad copy across multiple formats (digital, print, video, radio)

• Develop brand voice and tone guidelines

• Create campaign concepts and creative briefs

• Write long-form content (blogs, case studies, whitepapers)

• Adapt writing style for different audiences and platforms

Marketing Knowledge

• Understand consumer psychology and behavioral triggers

• Knowledge of marketing funnels and customer journey mapping

• Familiarity with direct response marketing principles

• Understanding of brand positioning and differentiation strategies

• Knowledge of conversion optimization techniques

• Awareness of marketing automation and email marketing best practices

Strategic Thinking

• Analyze target audiences and create buyer personas

• Develop integrated campaign strategies across channels

• Align copy with business objectives and KPIs

• Understand competitive landscape and market positioning

• Create messaging hierarchies and content strategies

Technical & Digital Proficiency

• SEO copywriting and keyword optimization

• Social media content creation and platform-specific writing

• Email marketing campaign development

• Basic understanding of analytics and performance metrics

• Familiarity with content management systems

• Knowledge of A/B testing principles

Research & Analysis

• Conduct market research and competitor analysis

• Interview subject matter experts and customers

• Analyze campaign performance data

• Stay current with industry trends and consumer behavior

• Understand legal and compliance requirements for advertising

Collaboration & Communication

• Work effectively with designers, marketers, and account teams

• Present concepts and defend creative decisions

• Manage multiple projects and meet tight deadlines

• Incorporate feedback while maintaining creative integrity

• Communicate complex ideas clearly to stakeholders

Industry-Specific Knowledge

• Understanding of different industries and their unique challenges

• Knowledge of regulatory requirements for specific sectors

• Familiarity with B2B vs B2C messaging differences

• Understanding of seasonal and cyclical marketing patterns

The candidate should be able to show proof of working with good brands.

If this is you, send your cv to salamanca.hr.adm@gmail.com