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Davido bounces back with ‘Timeless’ and a rebranded PUMA deal

By Naomi Salami

Nigeria’s music sensation, Davido also known as OBO, is back on social media after months of hiatus from the entertainment scene. The ‘Assurance’ crooner made a dramatic return when he announced his upcoming album, ‘Timeless’ which would be released on March 31st.

It seems the superstar had been making some calculative moves behind the scene before his return as he officially announced his fashion collection, ‘we rise by lifting others’, created in partnership with global fashion brand, PUMA.

The fashion brand announced the release date of the collection on the 7th of April, 2023 on their official Instagram account minutes after the artiste announced the collaboration on his social media pages. The collection featured urban, athletic outfits and shoes in green, black, and white colours with yellow highlights.

Davido in the DavidoxPUMA Collection. Credit: PUMA

Davido said, “My collection with PUMA will be released globally on April 7th. Thank you to everyone for patiently waiting on this, it means the world to me. I will be doing meet and greet at PUMA stores in New York and the UK, just before my shows and would love to see you all there.”

As expected, the post was flooded with comments within minutes after it hit the internet as loyal fans started inquiring about the release date and where they could make their orders. The fashion brand also announced an opportunity for Davido fans to win 2 Davido tickets to his Timeless concert, with the criteria listed underneath the post.

Despite his long absence due to his son’s unfortunate incident, Davido has once again proven that he is still one of the biggest entertainers in the game.

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