Key Responsibilities:
1. Digital Marketing Strategy:
– Create and implement comprehensive digital marketing plans.
– Align online presence with business objectives.
2. Content Creation:
– Develop engaging content (blog posts, social media, email newsletters).
– Showcase products, recipes, and company stories.
3. Social Media Management and Email Marketing
– Manage social media platforms (Facebook, Instagram, Twitter, Pinterest).
– Share product promotions, events, and educational content.
– Design and send regular newsletters.
– Promote products, events, and special offers.
5. Search Engine Optimization (SEO):
– Optimize website for search engines.
– Improve website ranking and visibility.
6. Paid Advertising:
– Manage Google Ads, Facebook Ads, and other platforms.
– Target specific audiences and track ROI.
7. Analytics and Reporting:
– Monitor website analytics and social media metrics.
– Provide regular performance reports.
Requirements:
1. 2+ years of digital marketing experience.
2. Strong knowledge of digital marketing channels.
3. Experience with the meat or food industry (desirable).
4. Analytical and problem-solving skills.
5. Excellent communication and teamwork skills.
Skills:
1. Digital marketing tools (Google Analytics, Adobe Creative Cloud).
2. Social media management tools.
3. Email marketing platforms (Mailchimp, Constant Contact).
4. Content management systems.
5. Graphic design and video editing skills.
