Work Schedule: 5 days a week; 4 onsite days (Saturdays included), 1 remote day)

Salary: N180,000-N200,000 Gross

Reports To: Marketing Manager

Summary:

The Social Media Manager at Hikky’s Hair is a vital member of the marketing team, responsible for crafting and executing a compelling social media strategy that elevates the brand’s online presence, engages the target audience, and drives business growth. This role requires a creative and data-driven individual with a deep understanding of social media platforms and trends.

Key Responsibilities:

• Social Media Strategy:
• Develop and implement a comprehensive social media strategy aligned with the overall marketing objectives and brand identity.
• Identify and target key social media platforms relevant to Hikky’s Hair’s audience.
• Define the brand’s voice and tone on social media, ensuring consistency across all platforms.
• Content Creation and Management:
• Create and curate high-quality, engaging content (images, videos, stories, etc.) that resonates with the target audience and reflects the brand’s luxury positioning.
• Plan and execute social media campaigns and promotions to drive engagement and conversions.
• Manage the social media content calendar, ensuring timely and consistent posting across all platforms.
• Community Management:
• Monitor and respond to comments, messages, and inquiries on social media platforms in a timely and professional manner.
• Foster a positive and interactive online community, encouraging conversations and building relationships with followers.
• Address any customer concerns or complaints promptly and effectively, escalating issues to relevant departments when necessary.
• Analytics and Reporting:
• Track and analyze key social media metrics (engagement, reach, impressions, conversions) to measure the effectiveness of campaigns and strategies.
• Prepare regular reports on social media performance, providing insights and recommendations for optimization.
• Stay up-to-date on the latest social media trends, algorithms, and best practices.
• Collaboration:
• Work closely with the marketing team to ensure alignment between social media efforts and overall marketing strategy.
• Collaborate with stylists, content creators, and other team members to generate compelling content and showcase the salon’s services and products.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management, preferably in the beauty or luxury industry.
• Deep understanding of major social media platforms (Instagram, Facebook, Twitter, etc.) and their algorithms.
• Excellent written and verbal communication skills, with the ability to adapt to the brand’s voice and tone.
• Strong creative and visual skills, with experience in content creation and graphic design.
• Proficient in social media analytics tools and data analysis.
• Ability to work independently and as part of a team.
• Passion for the beauty industry and a keen eye for aesthetics.

Benefits:

• Competitive salary and benefits package.
• Opportunity to work in a prestigious luxury salon environment.
• Creative freedom to shape the brand’s social media presence.
• Continuous learning and development opportunities.
• Contribute to the growth and success of a leading hair salon brand.

If you are a creative and data-driven social media enthusiast with a passion for the beauty industry, we encourage you to apply. Using the job title as the heading, submit your resume and cover letter, along with links to your social media portfolio or relevant work, to eniola@anthonybabalolalp.com.

Oreofe oyebamiji

I’m a tech-savvy professional with a passion for web development, digital marketing, and a proven track record of helping companies thrive through my diverse skill set.