Job Overview:We are seeking a dynamic and results-driven Growth Marketer to join our team. The ideal candidate will be skilled in digital marketing strategies and focused on driving customer acquisition, retention, and revenue growth. As a Growth Marketer, you will be responsible for identifying growth opportunities, developing and executing campaigns across various digital channels, and optimizing performance through data analysis. You will collaborate with cross-functional teams to align marketing efforts with business goals, using innovative strategies to accelerate growth.

Key Responsibilities:

– Develop and implement growth marketing strategies across digital channels (SEO, PPC, email, social media, etc.)

– Identify and execute opportunities to drive user acquisition and retention – Analyse performance data to optimize campaigns, landing pages, and customer funnels

– Collaborate with product, sales, and design teams to ensure cohesive marketing strategies

– Manage paid advertising campaigns (Google Ads, Facebook Ads, etc.) to maximize ROI

– Conduct A/B testing and use data-driven insights to inform marketing decisions

– Build and maintain strong relationships with influencers, partners, and third-party vendors

– Stay updated on digital marketing trends, tools, and best practices

– Monitor KPIs and prepare detailed performance reports

Requirements:

– Proven experience as a Growth Marketer or Digital Marketer with a strong focus on growth

– Expertise in performance marketing channels (Google, Facebook, Instagram, etc.)

– Strong analytical skills and experience with data analysis and reporting tools (Google Analytics, etc.) – Proficiency in SEO, PPC, email marketing, and social media strategy

– Experience with A/B testing, conversion rate optimization, and funnel optimization

– Knowledge of marketing automation tools and CRM platforms

– Excellent communication, project management, and collaboration skills

– Ability to thrive in a fast-paced, results-oriented environment

Preferred Qualifications:

– Bachelor’s degree in marketing, Business, or a related field

– 3 – 5 years’ experience in digital and growth marketing and in startup or high-growth environments

– Familiarity with growth hacking techniques

-Master’s degree in digital marketing is an added advantage

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