The Digital Communications Manager will be primarily responsible for creating and shaping our digital communications roadmap by planning and executing digital strategies that generate new leads and grow our business’ online visibility. You will also be responsible for directing our brand voice and ensuring all our digital efforts align with our brand identity.
Responsibilities
Social Media Management
- Manage the development and implementation of digital communications strategies guided by the Director of Communications;
- Strategize, plan, and manage day-to-day digital content production of content, copy, and visual assets across all our channels, including websites, email, and social media;
- Work on mobile marketing strategies for our digital communications programs;
- Create and manage content calendars for the organization’s digital channels (social media, website, and newsletters);
- Work closely with community leaders, internal stakeholders, and external content creators to come up with fresh and creative ways of telling stories, publishing content, and engaging with our online audience;
- Monitor trends and audience engagement and provide detailed analyses of our web, social media, and email marketing activities to gauge the effectiveness of the organization’s digital strategies ;
- Develop detailed campaign briefs for internal and external clients by creating and deploying relevant and compelling content.
Also find 3 reasons you can’t get a job after switching careers
Ayodelé is a Lagos-based journalist and the Content and Editorial Coordinator at Meiza. All around the megacity, I am steering diverse lifestyle magazine audiences with ingenious hacks and insights that spur fast, informed decisions in their busy lives.
