About the job
Smartbukites is a dynamic online platform dedicated to providing education and career-related resources for students and fresh graduates. Our platform offers a range of free articles, YouTube videos, and premium resources such as SIWES report templates, courses, and more. As we continue to grow, we are seeking a talented and experienced Content Marketing Manager to lead our copywriting team, develop effective strategies, and drive the brand’s growth while optimizing revenue from our premium offerings.
Your Responsibilities:
- Content Strategy Development:
- Develop and execute a comprehensive content marketing strategy aligned with the brand’s goals and target audience.
- Identify key themes and topics to enhance brand positioning and engagement.
- Copywriting Team Management:
- Lead and manage a team of copywriters, providing guidance, feedback, and support to ensure high-quality content creation.
- Collaborate with the social media manager to gather insights and ensure content aligns with brand guidelines.
- Premium Offer Monetization:
- Create and execute strategies to maximize revenue from premium offerings such as SIWES report templates, courses, and other exclusive resources.
- Analyze market trends and competitor offerings to stay ahead of the curve.
- Performance Analysis:
- Monitor and analyze key performance indicators (KPIs) related to content engagement, conversion rates, and revenue generation.
- Provide regular reports and insights to the management team.
- Brand Development:
- Contribute to the development of the brand identity and positioning.
- Ensure consistency across all content channels and materials.
- Collaboration and Networking:
- Foster relationships with industry experts, and educational institutions to enhance brand visibility and credibility.
- Stay Updated on Industry Trends:
- Stay ahead of industry trends, best practices, and emerging technologies to continuously improve content strategies.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in content marketing.
- Strong leadership and team management skills.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Familiarity with SEO best practices and digital marketing trends.
How to Apply:
Interested candidates should submit their resume, and a cover letter detailing their relevant experience and approach to content marketing. Feel free to include a portfolio detailing previous projects.
Send your application to info@smartbukites.com with the subject line “Content Marketing Manager Application – Smartbukites.”
I’m a tech-savvy professional with a passion for web development, digital marketing, and a proven track record of helping companies thrive through my diverse skill set.
