Responsibilities
- Develop marketing plans that set goals for increasing revenue, market share, and brand awareness.
- Work with the Category Managers to developing pricing strategies for products based on competitors’ prices, customers’ willingness to pay, and company cost structures.
- Identify new business opportunities by researching new technologies, markets, and competitors
- Conduct market research to identify potential opportunities for growth in existing markets or new markets.
- Drive traffic and sales through effective local store marketing initiatives, including but not limited to print, digital, social media, in-store events, and grassroots marketing.
- Design advertising campaigns that create brand awareness, generate leads, and promote sales.
- Create an effective store environment that will attract customers with visual appeal, comfort, and convenience.
- Meet with store managers to discuss performance metrics and identify problem areas.
- Analyze data to identify opportunities for increasing store traffic and sales.
- Develop and implement marketing strategies to promote products or services in all our retail stores.
- Oversee the company’s attendance at events, such as trade shows and conferences
- Proofing of promotional details, including brand, pack, price information to ensure accuracy and compliance to RSNL brand standards
Qualifications
- Bachelor’s degree or equivalent experience
- 5+ years’ experience in marketing
- Work experience in FMCG / Retail company.
- Candidate must have exceptional communication, presentation, follow-up, negotiation, and closing skills.
- In-depth knowledge of retail industry trends and best practices
- Advanced skills in Microsoft Office, especially PowerPoint and Excel
I’m a tech-savvy professional with a passion for web development, digital marketing, and a proven track record of helping companies thrive through my diverse skill set.
