In just about two days but to be very specific, on Friday 14 February 2025, the Valentine’s Day specials, meaning everyone who breathes and loves the sharp, old-school romance style, would be brightening several office rooms, perhaps the busy markets too in their succulent reds.

Ahead of that, Meiza Nigeria presents the #ChikerAiye exhibition where participants must speak from the heart and do it through their mastery of Nigerian Pidgin.

There is a way communicating in a language everyone understands can further drive home a message of affection and this is what writing Valentine’s love letters in pidgin could help deliver, therefore doing away with the formality.

Since Valentine’s Day is just around the corner, there will be love in the air! Here is an invitation to all lovers, romantics, and creative souls to join the love letters series. It’s a special Instagram-based exhibition that promises to add a nostalgic and uniquely Nigerian twist to the celebration.

The #ChikerAiye challenge is all about reviving old-school romance with a touch of Nigerian culture. Participants are encouraged to submit handwritten or digitally designed love letters in Nigerian Pidgin, showcasing their creativity and ability to express heartfelt emotions.

On this campaign, the audience is not only embracing Nigeria’s rich cultural heritage but also aiming to break the formality barriers and communicate affection in a language everyone can understand.

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The storytelling already started yesterday, but just like everything that has a beginning, comes to an end on Valentine’s Day 14 February by evening time. After this, three bravely romantic winners of a ₦10,000 prize each would be announced

Participation Steps

1. Writing the Love Letter: Pen down a heartfelt or funny love letter in Nigerian Pidgin. Let your creativity flow and express your feelings most authentically.

   2. Submitting Entries: Post your love letter on Instagram, tagging @MeizaNigeria and also inviting us to collaborate.

3. Voting and Selection: The three love letters with the most likes, comments, or Instagram poll votes will win a snack voucher worth ₦10,000.

The winning love letters will be highlighted on Meiza Nigeria’s Instagram, celebrating the creativity and heartfelt expressions of the winners.

For the top three love letters, they will all be featured in a special Valentine’s Day post to showcase their talents.

To get the best outcomes after submitting their entries, participants may encourage likes, comments, and votes, keeping audiences engaged by resharing their deep stories and posts.

Hashtags to use to ensure visibility are:

– #ChikerAiye

– #ValentineLoveLetters

– #MeizaNigeria

– #NigerianPidgin

– #ValentinesDay2025

What love letter series wants to get

The objective of the #ChikerAiye Valentine Love Letters Challenge is to engage the audience in a culturally rich and nostalgic Valentine’s Day experience, allowing them to showcase their creativity and love language strictly in Nigerian Pidgin.

Additionally, because highlighting Nigeria’s culture is something Meiza Nigeria sort of lives for, it is launching the campaign to help the world connect on a very special day of sharing and revealing affection. Maybe this seals the deal for someone nursing a romantic interest by urging them to pursue it.

Let’s make Valentine’s Day 2025 unforgettable with the #ChikerAiye challenge! Write from the heart, connect with your roots, and spread the love in a way that only Nigerian Pidgin can convey.

Ayodele Johnson

Ayodelé is a Lagos-based journalist and the Content and Editorial Coordinator at Meiza. All around the megacity, I am steering diverse lifestyle magazine audiences with ingenious hacks and insights that spur fast, informed decisions in their busy lives.