About Squads Game
Squads Game is a skill-based daily fantasy sports platform that provides a unique and different approach to sports entertainment and gaming in Africa. Football Fans use their football knowledge to make strategic picks on player performance and can win up to 100X their cash. Learn More
With over 250,000 users and counting, we’re on a mission to make fan participation more fun, rewarding, easy, and accessible, powered by data, driven by passion, knowledge, and skill.
The people who make this happen are fun, smart, and creative. If that sounds like you, we want you on our team!
We’re on to some really exciting stuff, and we are looking for a based Growth Lead to take ownership of user acquisition, retention, and revenue growth at scale. This role requires a data-driven mindset, a strong understanding of performance marketing, and the ability to lead experiments that drive scalable growth.
Role Overview
You must be a creative lunatic and an exceptional out-of-the-box thinker. We’re built different, and so is the brand. We’re building a unique, unorthodox, irregular, and fun brand. Ultimately, our objective is to do things that make people call us crazy. Get with the program or don’t apply at all.
As the Growth Lead, you will be responsible for building and executing strategies that accelerate Squads Game’s growth. You will define and optimize the user funnel, lead performance marketing initiatives, and implement scalable acquisition and retention strategies. You must be comfortable running data-driven experiments, collaborating with product and engineering teams, and iterating based on key growth metrics.
Key Responsibilities
- Own and execute Squads Game’s growth strategy across acquisition, retention, and monetization—driving measurable user and revenue growth.
- Develop and execute user acquisition strategies, leveraging paid ads, partnerships, influencer marketing, and organic channels.
- Collaborate with product, design, and content teams to craft culturally relevant campaigns that resonate with our audience.
- Identify and experiment with non-traditional growth loops—memes, viral content, referral tactics, social proof, and creator-led ideas.
- Define and report on key growth metrics weekly—CAC, LTV, engagement, churn, cohort analysis, etc.—and make data-driven decisions.
- Manage paid growth experiments (if needed) across channels like Meta, TikTok, or YouTube, but with a strong bias toward organic.
- Work with customer support and product teams to close feedback loops, improve onboarding, and reduce drop-off points
- Champion the voice of the user—especially Gen Z football fans—and bring fresh, bold ideas to grow a loyal user base.
- Manage and optimize ad spend across platforms like Meta, TikTok, and Twitter.
- Stay ahead of industry trends in fantasy sports, gaming, marketing, and growth experiments.
About You
- 4+ years of experience in growth, performance marketing, digital marketing, influencer marketing, or a similar role.
- You thrive in a fast-paced environment and do not mind a little chaos.
- Strong analytical skills, with experience using tools like Google Analytics, Customer.io, Mixpanel, or Amplitude.
- Experience in digital advertising, including running and optimizing paid campaigns at scale.
- Great communication skills, very proactive, a deep thinker with strong attention to detail.
- Ability to run A/B tests and iterate based on data insights.
- Deep understanding of acquisition, activation, and retention metrics.
- You must have a strong understanding of and passion for sports, specifically football.
- Experience working in the gaming and sports industry is a plus.
Why You Should Join Us:
- You get to work with smart and talented individuals who are enthusiastic about doing great work and being part of something with incredible potential.
- Medical coverage that ensures your well-being.
- Performance bonuses.
- Structured growth initiatives and challenges that’ll help you grow.
- Employee stock option.
- The gaming landscape is full of exciting and interesting opportunities, and you’ll be part of a team doing dope stuff and exploring the possibilities within.
How to Apply:
If you’re a hustler, looking for a new challenge, send a pitch to creative@squads.game with the subject line “Growth Marketer – Lagos”, and attach your resume, portfolio, and other relevant information you might want us to know about you.
