About the job
Position Overview:
We are seeking a creative and results-driven Social Media and Marketing Executive to join our team. The ideal candidate will be passionate about leveraging social media platforms and marketing strategies to enhance brand awareness, engage our audience, and drive business growth. This role requires a combination of strategic thinking, content creation, and data analysis.
Key Responsibilities:
1. Social Media Management:
– Develop and execute social media strategies across various platforms (e.g., LinkedIn, Facebook, Instagram, Twitter).
– Create and curate engaging content, including text, images.
– Monitor and respond to comments, messages, and mentions in a timely and professional manner.
– Analyze social media performance metrics and adjust strategies accordingly.
2. Content Creation:
– Generate compelling and shareable content for social media.
– Design visually appealing graphics and videos is a plus
– Ensure brand consistency across all content and communications.
3. Marketing Campaigns:
– Plan and execute online marketing campaigns to promote products, services, or events.
– Manage email marketing campaigns, including list segmentation and A/B testing.
– Track and report on the effectiveness of marketing campaigns.
4. Audience Engagement:
– Identify and target key demographics and segments to grow the online community.
– Foster engagement through discussions, polls, and interactive content.
– Identify and leverage industry trends and opportunities.
5. Collaboration and Communication:
– Work closely with other teams to achieve targets.
– Collaborate with influencers or partners for co-promotion opportunities.
– Communicate marketing plans and results effectively to the team.
Key Performance Indicators (KPIs):
1. Social Media Engagement:
– Increase follower growth rate by 20% monthly.
– Achieve an average engagement rate of 20% across social media platforms.
2. Content Effectiveness:
– Increase website traffic from social media by 30% quarterly.
– Maintain a content calendar with 60% of posts scheduled in advance.
3. Marketing Campaign Success:
– Attain a click-through rate (CTR) of 40% for online ads.
4. Audience Growth and Retention:
– Maintain a community engagement rate of 50% through comments and discussions.
5. Analytics and ROI:
– Improve the return on investment (ROI) of marketing campaigns by 60% annually.
– Keep track of and report on KPIs regularly, providing actionable insights.
Ayodelé is a Lagos-based journalist and the Content and Editorial Coordinator at Meiza. All around the megacity, I am steering diverse lifestyle magazine audiences with ingenious hacks and insights that spur fast, informed decisions in their busy lives.
