Overview:
We are seeking a dynamic and experienced Digital Marketer who will not only drive our institute’s digital marketing efforts but also teach and mentor our digital marketing students. The ideal candidate is passionate about the digital marketing landscape, possesses a deep understanding of online marketing strategies, content creation as well as curation and is eager to share knowledge with aspiring marketers.

Key Responsibilities:
1. Digital Marketing Duties:
o Develop, implement, and manage our digital marketing campaigns across various channels, including social media, email, SEO, PPC, and content marketing.
o Analyze and report on campaign performance, using data-driven insights to optimize strategies and maximize ROI.
o Collaborate with other departments to create and distribute content that supports our school’s brand and recruitment goals.
o Stay current with digital marketing trends and technologies, ensuring the school remains competitive in the digital space.
2. Teaching & Mentoring:
o Design and deliver engaging and informative digital marketing curriculum tailored to the needs of students at various levels.
o Teach courses on digital marketing fundamentals, including SEO, SEM, social media marketing, content marketing, email marketing, analytics, and more.
o Provide students with practical, hands-on experience through real-world projects and case studies.
o Mentor and guide students in developing their own digital marketing strategies and campaigns.
o Assess student performance and provide constructive feedback to help them improve their skills.
o Stay updated on industry developments to ensure the curriculum remains relevant and up-to-date.
Qualifications:
• Education: OND/HND or Bachelor’s degree in Marketing, Business, Communications, or a related field.

Digital Marketing Certifications is a plus.
• Experience:
o Minimum of 2 years of experience in digital marketing, with a proven track record of successful campaigns.
o Previous teaching or training experience in digital marketing is highly preferred.
• Skills:
o Strong understanding of digital marketing tools and platforms, including Google Analytics, AdWords, Facebook Ads Manager, and various SEO tools.
o Excellent communication, presentation, and interpersonal skills.
o Ability to explain complex concepts in a clear and accessible manner.
o Creative thinking and problem-solving abilities.
o Strong organizational skills with the ability to manage multiple projects simultaneously.

Benefits:
• Competitive salary based on experience.
• Opportunities for professional development and continuing education.
• Standard work hours.
• A collaborative and supportive work environment.
Application Instructions: Interested candidates should submit their resume, a cover letter detailing their experience in digital marketing and teaching, and any relevant portfolio or case studies to hr@piit.com.ng. Applications will be reviewed on a rolling basis until the position is filled.