Role Description
Wayabank is looking for a Product Marketing Manager for a hybrid role located in Lagos, with flexibility for some remote work. The ideal candidate will be responsible for increasing sales revenue and market share for a portfolio of products or services by creating and executing effective marketing strategies. This is a full-time internship role, reporting to the Marketing Director, with a focus on driving growth and engagement across various customer segments.
Qualifications
- Bachelor’s degree or higher in Marketing, Business Administration, Communications, or a related field
- Minimum of 3 years of product marketing experience in financial services, fintech, or related industries preferred
- Excellent communication, presentation, and analytical skills
- Ability to develop and execute marketing campaigns that resonate with target audiences
- Familiarity with different marketing channels, including social media, email, events, and advertising
- Experience creating and conducting market research, analyzing data, and identifying consumer insights
- Ability to work under pressure and manage multiple projects in a fast-paced environment
- Collaborative mindset and ability to work cross-functionally with other teams, including Product, Sales, and Creative
- Passion for financial inclusion and improving access to financial services
