Company Description
OneHealth is an Online Pharmacy & Healthcare platform based in Lagos, providing access to medicines and healthcare solutions for individuals, payers, and providers. The platform focuses on delivering convenient and reliable services to improve healthcare accessibility and outcomes.
Role Description
This is a full-time hybrid role for a Product Marketing Specialist at OneHealth. The Product Marketing Specialist will be responsible for market research, developing go-to-market strategies, collaborating with sales and product management teams, and effective communication to drive product success. The role offers flexibility for some remote work.
Key Responsibilities:
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Develop and execute go-to-market strategies to successfully launch and promote products.
- Collaborate with the sales and product management teams to align marketing strategies with business objectives.
- Create and manage advertising campaigns across various digital platforms to drive product awareness and lead generation.
- Analyze and report on the performance of marketing campaigns, using insights to optimize future efforts.
- Craft compelling messaging and positioning for products, ensuring consistency across all marketing channels.
- Develop marketing materials, including sales collateral, presentations, and case studies.
- Conduct training sessions for the sales team to enhance product knowledge and sales effectiveness.
- Utilize data-driven insights to inform product development and marketing strategies.
Qualifications:
- Proven experience in market research and go-to-market strategy development.
- Strong communication skills, both written and verbal.
- Experience in sales and product management.
- Ability to analyze market trends and consumer behavior.
- Project management skills with the ability to manage multiple initiatives simultaneously.
- Excellent presentation and negotiation skills.
- Knowledge of healthcare industry trends is a plus.
- Bachelor’s degree in Marketing, Business, or a related field.
- Experience in creating and managing advertising campaigns, with a strong understanding of digital marketing channels and analytics.
Preferred:
- Experience in the healthcare or pharmaceutical industry.
- Familiarity with CRM and marketing automation tools.
- Strong analytical skills and proficiency in data analysis tools.
I’m a tech-savvy professional with a passion for web development, digital marketing, and a proven track record of helping companies thrive through my diverse skill set.
