Reckitt Nigeria and Spar Stores have signed a partnership agreement to combat the spread of the malaria scourge in Nigeria.
Reckitt Nigeria, the manufacturer of Mortein Insecticide and the superstore, Spar Stores in a partnership which was signed in commemoration of the 2023 World Malaria Day, synergized to raise awareness of the importance of preventive measures against malaria.
It is noteworthy that Mortein has been most proactive and consistent in its resolve to phase out malaria from Nigeria. The brand is also in partnership with the Federal Ministry of Health, the Lagos State Ministry of Health and other state health agencies to educate the public on malaria prevention.
Cassandra Uzo-Ogbugh, Head, External Communications and Partnership, Reckitt Sub-Saharan Africa, said Mortein will engage shoppers at Spar Stores around the country with flyers and in-store communication materials containing information on preventive measures against malaria.
She said: “At Reckitt, our purpose drives our brands, and Mortein is driven by its purpose to protect families from pest-borne diseases like malaria. This partnership with Spar Nigeria is part of our efforts to educate about malaria preventive measures such as the use of insecticides and proper sanitation to eradicate mosquitoes which are the carriers of the disease.”
In a similar vein, Danish Khan, Operations Manager, Spar, re-affirmed the positive efforts Reckitt Nigeria is taking to reduce the further spread of malaria in the country.
His words: “We are pleased with the efforts Mortein is taking by educating the public about malaria prevention to ensure malaria is kicked out. We are also happy to have this campaign in our other stores so that the message will reach more people because Spar cares about its shoppers and Nigerians and this is a good initiative we would like to encourage.
This life-saving partnership between Reckitt Nigeria, the promoters of Mortein insecticide and Spar Stores, is exemplary, and if complemented by other brands and stakeholders, has the potential to meet its objective of kicking out malaria in the short run.
