Purpose of Job

• To ensure continued profitability and volume growth of the assigned brands through effective, well coordinated planning and prudent/innovative deployment of marketing and fiscal resources.
• The Incumbent is based in the head office and reports directly to the Marketing Manager along with Brand Managers, Trade Marketing Manager and Marketing Insight Manager.
• The Job holder has the responsibility for ensuring the achievement of the company’s market share, brand equity, gross margin, brand awareness and penetration. The BRAND Manager is primarily responsible for the development of 3 years brands plan and for Regal schnapps.
• The incumbent is expected to manage brands annual budgets, close the gaps and look for opportunities in the market place whilst constantly advising the Marketing Manager accordingly; to maintain/attain overall competitive superiority for the brands.
• The job holder must be well grounded in both the theoretical and practical knowledge of brand management especially in the fast moving consumer goods (FMCG) sector.
• The incumbent is expected to forecast the 3 years sales volume and align the 3 years brand plan to deliver the forcast based on planned activities, competitive market situation and other feedbacks. She/he is also expected to liaise regularly with Supply Chain, Quality Assurance Department and other functional units to ensure consistent quality of products and smooth execution of brands/product group programmes
• The job holder contributes to decision on key marketing mix elements through in-depth data analysis of own brands and competition.
• The Regal Manager monitors stock levels of products in his kitty as well as the sales trends, profitability and feeds the Marketing Manager with data for the production planning meeting.
• The Regal Manager also tracks consumer feedback research as well as trade response initiative and threat by brands.
• The job holders is expected to visits markets, trade and area facilities to keep in touch with market developments and identify potential opportunities and threat to the business. The incumbent exercises a certain amount of discretion in executing his/her duties, but is required to obtain approval of the Marketing Manager on strategic issues, prior to commitment of company resources.
• The Regal Manager must have strong conceptual ability and lots of creative energy to keep the product group in its portfolio fresh and exciting in the minds of the consuming public.

Key Challenges

Key challenges that the Regal Manager has to deal with in course of carrying out this role include the challenge of sustaining sharp edge competitive advantage for this product group; prudent deployment of fiscal resources to achieve marketing success against the backdrop of escalating cost of marketing communication and the dwindling purchasing power of consumers.

Strong Channel Understanding to leverage in developing Brand Plan.

Work Experience & Qualifications

1. The job holder must be data driven, comfortable with the Microsoft office suites and be able to develop insights for data

2. He or she must hold a B.Sc or HND in any suitable course, an MBA Marketing will be an added advantage

3. Minimum of 5 years’ experience out of which Minimum should be 3 Years in Brand Management experience and 2 Must have been in Sales with responsibility for Channel Management

4. The incumbent must be comfortable with traveling to different part of the country and must be organized to keep track of brand details

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Ayodele Johnson

Ayodelé is a Lagos-based journalist and the Content and Editorial Coordinator at Meiza. All around the megacity, I am steering diverse lifestyle magazine audiences with ingenious hacks and insights that spur fast, informed decisions in their busy lives.