Our client, a fast-growing marketing agency, is seeking a Digital Marketing Executive & Assistant to support the Director in executing high-impact marketing campaigns. This role requires a strong grasp of email marketing, LinkedIn advertising, copywriting, and administrative support.

The ideal candidate is results-driven, proactive, and skilled in lead generation, content marketing, and digital campaign management.

Key Responsibilities

Email Marketing:

• Plan, execute, and optimize email campaigns to engage target audiences.
• Segment email lists, conduct A/B testing, and improve campaign performance.
• Write compelling copy and design newsletters.
• Develop campaign schedule and nurturing plans.
• Track key email metrics (open rates, CTRs, conversions) and provide recommendations.

LinkedIn Ads & Paid Campaigns:

• Create and manage LinkedIn Ads campaigns, optimizing for engagement and lead generation.
• Optimize targeting, ad creatives, and budget allocation for maximum ROI.
• Monitor and adjust campaign strategies based on real-time performance.

Content Marketing:

• Assist in content creation and engagement strategies.
• Develop ad copy & marketing materials.
• Research industry trends and competitors to craft audience-relevant messaging.

Administrative tasks support such as emails, scheduling.

Assist the Director with day-to-day administrative tasks (emails, scheduling, coordination).

Support in performance tracking and reporting for marketing campaigns.

Performance Tracking & Reporting:

• Provide weekly reports on campaign performance and key metrics.
• Use data-driven insights to suggest optimizations for email and LinkedIn campaigns.

Key Qualifications

• 3+ years of experience in email marketing
• Strong expertise in tools (Mailchimp, Zoho or HubSpot).
• Proven experience managing digital ads.
• Ability to write persuasive and conversion-focused marketing copy.
• Ability to learn new digital marketing tools quickly.
• Self-motivated, able to work independently and meet deadlines.

APPLY HERE