Position Overview

We are seeking an experienced Social Media Marketing Specialist to develop and execute results-driven campaigns across all major platforms. This role requires a creative strategist with a strong command of paid advertising, campaign performance analysis, and trend-aware content creation. You’ll be central to elevating our brand visibility, optimizing our digital presence, and engaging with our target audience.

Key Responsibilities

• Plan and execute high-impact social media marketing campaigns, aligned with brand goals and KPIs.
• Develop and manage paid advertising campaigns on platforms such as Meta (Facebook/Instagram), LinkedIn, TikTok, and X/Twitter, including A/B testing, audience targeting, budgeting, and reporting.
• Analyze campaign metrics, generate performance reports, and make data-driven adjustments to maximize reach, engagement, and conversions.
• Create, schedule, and publish compelling content (text, graphics, video) that resonates with target audiences and reflects our brand voice.
• Monitor trends, hashtags, competitor activity, and viral opportunities to ensure our brand stays relevant and relatable.
• Actively engage with followers, respond to DMs and comments, and foster a sense of community.
• Collaborate with internal teams on digital strategies that support broader marketing efforts (email marketing, product launches, events, etc.).
• Stay current on social media algorithms, advertising tools, and emerging platforms to keep campaigns optimized.

Requirements

• 3+ years of hands-on experience in social media marketing and paid advertising.
• Strong portfolio of successful social media campaigns (organic and paid).
• Proficient in ad management tools (e.g., Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager).
• Solid understanding of social media analytics, engagement metrics, and conversion tracking.
• Strong copywriting and content creation skills, with attention to tone, trends, and storytelling.
• Ability to manage multiple platforms, campaigns, and deadlines simultaneously.
• Experience using scheduling and analytics tools (e.g., Hootsuite, Buffer, Later, Sprout Social).
• A passion for digital storytelling and social impact.

Nice to Have

• Bachelor’s degree in Marketing, Communications, or a related field.
• Experience with influencer marketing and user-generated content (UGC) strategies.
• Knowledge of SEO and landing page optimization.
• Video editing experience (e.g., CapCut).

Compensation

• Monthly Salary: ₦120,000
• Salary Review: Subject to performance-based increase after successful completion of a 3-month probation period.

What We Offer

• A chance to lead meaningful digital campaigns for a purpose-driven brand
• Flexible working arrangements and remote options
• A creative, mission-driven work environment
• Opportunities for growth, training, and leadership
• Paid time-off
• 13th month salary