Job Overview

We are looking for a results-driven SEO Specialist / Head Marketer to lead our digital marketing efforts. This role involves developing and executing SEO strategies, overseeing content marketing, managing paid advertising, and optimizing all digital channels to drive organic growth, brand awareness, and to maximize conversions and sales.

Key Responsibilities:

SEO Strategy:

• Develop and implement comprehensive SEO strategies to improve organic rankings and increase traffic.
• Conduct keyword research, competitor analysis, and on-page/off-page SEO optimization.
• Monitor and analyze website performance using tools like Google Analytics, Search Console, and Ahrefs.
• Optimize website structure, content, and technical aspects for better search engine visibility.

Digital Marketing:

• Oversee content marketing strategies, ensuring alignment with SEO best practices.
• Work with content creators to produce high-quality, optimized blog posts, landing pages, and website content.
• Implement link-building strategies to enhance domain authority.
• Plan and manage paid ad campaigns (Google Ads, Facebook Ads, LinkedIn, etc.) to drive traffic and conversions.
• Monitor and optimize ad performance, budget allocation, and ROI.
• Collaborate with designers and copywriters to create compelling ad creatives.

Analytics & Reporting:

• Track, analyze, and report on key SEO and marketing performance metrics.
• Use data insights to refine strategies and improve marketing ROI.
• Stay updated with industry trends, algorithm changes, and best practices.

Leadership & Collaboration:

• Work closely with developers, designers, and content creators to align marketing efforts.
• Communicate progress and strategy to management.

Qualifications

Minimum of 2 years Proven experience in SEO, digital marketing, and growth strategy.

Strong knowledge of Google Analytics, Search Console, Ahrefs, or similar tools.

Experience with paid ads (Google, Facebook, LinkedIn, etc.).

Excellent content strategy and keyword research skills.

Strong analytical mindset and problem-solving abilities.

Ability to lead a team and collaborate across departments.

Familiarity with WordPress is a plus.

How to Apply: Interested and qualified candidates, please send your resume to jobs@siotoh.com.