Responsibilities
- Acquire deep understanding of our customer personas and buying lifecycles within our industry.
- Integrate our company brand and messaging into a unified approach to all marketing content.
- Proven SaaS for IT track record with the ability to understand all of our product features and their benefits. You must be able to create content and messaging (ads, blogs, white papers) around them.
- Strong LinkedIn profile for business leads
- Good understanding of email and sms marketing
- Execute and enhance targeted lead gen campaigns.
- Organize and promote webinars
- Build sales oriented tools such as infographics, PowerPoint presentations.
- Conduct customer interviews and then develop and promote case studies.
- Manage customer and prospect databases.
- Generate and convert leads to customers (monthly target)
- Report Status On a Weekly Basis
- Attend networking and professional events
- Create partnerships for brand awareness
- Create KPIs and result driven strategies across marketing channels
Qualifications
- Comprehensive understanding and the ability to use industry standard tools, such as HubSpot, MailChimp, Google Webmaster tools, social media, etc.
- Highly skilled at creating and analyzing paid advertising campaigns.
- Minimum 2 years of SaaS software product marketing experience
- Minimum bachelor’s degree
- Business-level knowledge of SaaS will be a plus
- Driven, self-starting and independent professional
- Strong passion, high energy and enthusiasm for growth
- Advanced communication and interpersonal skills
- Experience working in a start-up, high paced environment
- Degree in marketing, business administration, or similar.
- Experience in full marketing or sales cycle including deal closing demonstrated sales success
- Strong negotiation skills
- Strong communication and presentation skills
- CRM experience is preferred
- Neat, well-groomed appearance.
- Great networking skills.
- Excellent written and verbal communication.
Salary: N200,000 monthly
Office: 9 Olufunmilola Okikiolu, off Toyin street, Ikeja, Lagos
I’m a tech-savvy professional with a passion for web development, digital marketing, and a proven track record of helping companies thrive through my diverse skill set.
