Key Responsibilities:
User Acquisition:
Develop and execute strategies to acquire new users through various online marketing channels, such as social media, content marketing, paid advertising, SEO, and influencer partnerships.
Collaborate with the product team to optimize the user onboarding process for maximum conversions.
User Engagement:
Create and implement engagement strategies that enhance user interaction and satisfaction, driving repeat bookings and referrals.
Monitor and analyze user behavior to identify trends and insights, using this data to refine engagement efforts.
Retention Marketing:
Develop and execute strategies to retain and reactivate existing users.
Create email marketing campaigns, in-app notifications, and other retention tactics to keep users engaged with the platform.
Data-Driven Decisions:
Leverage data analytics to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
A/B testing and experimentation to optimize campaigns and conversion rates.
Content Creation:
Collaborate with the Community and Social Media team to create engaging and relevant content that resonates with our target audience.
Develop creative and compelling marketing materials that align with brand identity.
Partnerships:
Identify and explore potential partnerships with service providers, influencers, or complementary businesses to expand our user base.
Budget Management:
Manage and allocate marketing budgets effectively, ensuring that spending is optimized for the best return on investment.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field (Master’s degree is a plus).
Proven experience in a growth or Digital marketing role, preferably in the tech or startup industry.
Strong analytical skills and a data-driven mindset.
Proficiency with marketing and analytics tools, such as Google Analytics, SEO tools, and email marketing platforms.
Excellent communication and teamwork skills.
Creative thinking and a willingness to experiment with innovative marketing approaches.
Knowledge of industry trends and a passion for staying updated in the digital marketing landscape.
Application Process:
Please submit your resume, a cover letter outlining your relevant experience and achievements, and any portfolio or examples of previous marketing work to Tolani@Zarttech.com
I’m a tech-savvy professional with a passion for web development, digital marketing, and a proven track record of helping companies thrive through my diverse skill set.
