Responsibilities

• Design and execute data-driven digital marketing strategies to enhance brand presence and attract more users to our products. This includes planning and managing campaigns across various channels such as social media, email marketing, sms marketing, pay-per-click (PPC) advertising, and content marketing.
• Continuously monitor and analyze campaign performance, making adjustments as needed to maximize user acquisition and engagement.
• Meet prospective users at their locations to personally introduce them to our products and encourage registration. This hands-on approach aims to build stronger connections, gain valuable insights into user needs, and directly address any questions or concerns, enhancing the likelihood of successful registrations and long-term user engagement.
• Oversee content creation, manage social media channels, creating engaging content, responding to comments, and monitoring feedback to maintain a strong online community.
• Stay updated with digital marketing tools and technologies, suggesting improvements and new approaches for continuous enhancement.

Qualifications

• Skills:
• Strong understanding of digital marketing and public relations principles, including content marketing, social media, and media relations.
• Excellent communication, writing, and editing skills.
• Proficiency in using digital marketing tools such as Google Adwords, social media management platforms, and email and sms marketing tools.
• Ability to analyze data and derive actionable insights to optimize marketing strategies.
• Creative thinking and problem-solving skills, with a strategic mindset.
• Education:
• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• Experience:
• 2+ years of experience in digital marketing and public relations, preferably in a similar role or industry.
• Proven track record of successfully managing marketing campaigns and public relations initiatives.
• Experience in working with cross-functional teams and managing multiple projects simultaneously.
• Certifications (Optional):
• Certifications in digital marketing, such as Google Ads, HubSpot, or Hootsuite, are a plus.
• Public relations or communications certifications are a plus.

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