Job Brief

We are looking for a talented Social media manager to administer our social media accounts. You will be responsible for creating original text and video content, managing posts and engaging with followers. You will manage our company image in a cohesive way to achieve our goals and objectives

As a Social media manager, we expect you to be up-to-date with the latest digital technologies, social media trends, and have a creative flair for content creation. You should have excellent communication skills and be able to express our company’s views creatively.

Responsibilities

• Develop high quality business strategies and plans ensuring their alignment with short-term and long-term objectives
• Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic and customer engagement.
• Conduct research on current benchmark trends and audience preferences
• Set specific goals and key performance indicators (KPI) to measure success and report on ROI) and report on ROI
• Generate, edit, publish and share engaging content daily across various platform (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics to optimize content performance
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency and alignment.
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews effectively
• Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications to continually improve strategies

Requirements and skills

• Proven work experience as a Social media manager
• Hands on experience in content creation and management
• Excellent copywriting and communication skills
• Ability to deliver creative content (text, image and video)
• Solid knowledge of SEO, keyword research and Google Analytics
• Knowledge of online marketing channels
• Familiarity with web design

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

Responsibilities

• Develop social media strategy
• Create original content
• Provide data analysis and metric reporting for clients

Qualifications

• Proficiency in many social media platforms
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

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Oreofe oyebamiji

I’m a tech-savvy professional with a passion for web development, digital marketing, and a proven track record of helping companies thrive through my diverse skill set.