Company Description

DailyRazor is a digital solutions provider that assists entrepreneurs and brand owners in establishing and strengthening their online presence. From web hosting and domain registration to design and ecommerce services, as well as website care and security, we provide a comprehensive suite of digital solutions. Our digital marketing offerings include devising digital marketing strategies, managing social media presence, crafting content marketing funnels, optimizing search engine visibility, and enhancing customer engagement through email marketing automation.

Key Responsibilities:

• Experience in developing content strategies and conducting research
• Proven experience as a content writer with a strong portfolio showcasing a variety of writing styles and formats.
• Utilize AI content generation tools such as ChatGPT, Jasper AI, and others to streamline content creation processes while maintaining a high standard of quality and originality.
• Develop strategies to produce content that is indistinguishable from human-written content, minimizing the detectability of AI-generated material.
• Edit and proofread content generated by AI tools to ensure it meets our brand standards and objectives.
• Manage and oversee social media content and campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok, and YouTube.
• Design, build, and maintain our social media presence.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Design, create, and manage promotions and social ad campaigns.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Manage email marketing campaigns, including the design and content of emails, using MailChimp.
• Create visual content for digital campaigns, including graphics, videos, and other multimedia.
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Collaborate with clients, agencies, and other vendor partners as needed.

Qualifications:

• Proven experience as a Digital Marketing Specialist or a similar role.
• Strong understanding of digital marketing concepts and best practices.
• Expert knowledge of AI content generation tools like ChatGPT, Jasper AI, and others, with the ability to effectively incorporate AI technologies into the content creation process.
• Strong understanding of SEO principles, keyword research and how to apply them in content creation.
• Experience with B2C social media, Google Ads, email campaigns, and SEO/SEM.
• Graphic design skills and proficiency in design software such as Canva or Adobe
• Working knowledge of ad serving tools.
• Experience in setting up and optimizing Google, Meta, and TikTok campaigns.
• Proficiency in marketing automation technology.
• Knowledge of web analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills with the ability to develop compelling content.
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.
• BSc/BA in marketing or relevant field.
• Must have your own laptop equipment, electricity and Internet

Additional Skills (Preferred, but not required):

• Video editing skills.

Application Process:

• To apply, please submit your resume and a portfolio of your work, including examples of social media campaigns, email campaigns, and graphic design work. Shortlisted candidates will be contacted for an interview.

Salary: ₦200,000 to ₦250,000 per month based on proven experience, with electric and internet allowance

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