Content Writer/Digital Marketer

Job Description

• Carry out key word research to identify relevant trends and search terms and position content accordingly

• Research, track, and analyse consumer behaviours and trends and implement research into digital marketing campaigns

• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs

• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques

• Optimise company’s digital presence through SEO, SEM, and content strategies

• Develop and monitor campaign budgets

• Plan, execute, and manage all digital marketing campaigns including SEO, SEM, email marketing and social media

• Establish and execute a digital marketing strategy to distribute content

• Work with sales and marketing and other stakeholders to maintain digital presence

• Maximising brand visibility, engaging target audiences and driving measurable results

• Identify, analyse, and measure trends and content to assess how well it’s performing and optimise user experience

• Create and maintain calendar to deliver targeted content

Job Requirement

• B.Sc. in Marketing, Digital Marketing, Communications, or related field.

• Proficiency with Google Analytics, NetInsight, Search Console, Google Adwords, Omniture, WebTrends and Keyword Planner.

• Strong knowledge of social media trends, PPC campaigns, and email marketing strategies.

• Analytical mindset with the ability to interpret data and draw actionable insights.

• Knowledge of ads serving tools like Atlas, DART, Google Ads Manager, OpenX

• Strong written and verbal communication skills with a keen eye for detail.

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