KEY RESPONSIBILITIES:

• Research and determine product weaknesses and areas to be modified
• Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Oversee new and ongoing marketing and advertising activities
• Align the company around the brand’s direction, choices and tactics
• Devise innovative growth strategies
• Creating designs and layouts for media outlets
• Monitor market trends, research consumer markets and competitors’ activities
• Making decisions about the cost of branding and analyzing trends in customer spending
• Overseeing social media accounts and ensure brand consistency
• Manage a team of marketing people working on brand initiatives
• Writing pitches, blog posts and articles 

  REQUIREMENTS AND SKILLS:
  Proven working experience as Brand Manager
  Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  Experience in identifying target audiences and devising effective campaigns
  Excellent understanding of the full marketing mix
  Strong analytical skills partnered with a creative mind
  Data-driven thinking and an affinity for numbers
  Outstanding communication skills
  Up-to-date with latest trends and marketing best practices
  Degree in marketing or a related field

  EDUCATION:
  Higher Degree Diploma in Art/Science or Bachelor in Art/Science/Education

  EXPERIENCE:
  Minimum of 5 years experience as a Brand Manager

  METHOD OF APPLICATION:
  Interested and qualified candidates are to forward their CV’s/Resume to “forbez79@gmail.com“ using the Job Title as the subject matter.

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Ayodele Johnson

Ayodelé is a Lagos-based journalist and the Content and Editorial Coordinator at Meiza. All around the megacity, I am steering diverse lifestyle magazine audiences with ingenious hacks and insights that spur fast, informed decisions in their busy lives.