About the job

Overview

The Marketing Manager is responsible for the design and successful execution of the YNV Tech Talent marketing strategy in Nigeria. They will work with the regional sales and business development teams to develop and implement marketing campaigns that drive customer acquisition and brand awareness.

Help Us Bridge The Digital Skills Gap.

YNV Tech Talent is an exciting and first-of-its-kind market offering providing sourcing, skilling, and support services that cover the entire digital talent lifecycle.

By bringing together our brands Tek Experts and elev8, and our talent management platform Talentwize by elev8, our mission is to help enterprises and governments around the world bridge the digital skills gap at scale, deliver on their tech talent strategy, address talent shortages, and provide career paths that allow people to prosper.

In the process, we will transform lives, communities, and markets while paving the way towards a digital skill-driven future.

Responsibilities

• Work with the regional Tech Talent sales and business development team in Nigeria to develop the marketing plan and budget aligned to the sales targets.
• Collaborate with the design and drive the implementation of the marketing plan, including ABM campaigns, events, digital marketing, webinars, PR and social media, setting goals and targeted revenue contribution focused on lead generation.
• Ensure marketing campaigns are executed to the highest quality standards positioning elev8 as a regional and global market leader.
• Identify potential strategic partners in the public and private sectors to create new lead generation channels alongside the country sales managers.
• Work closely with the delivery team to develop and promote new products.
• Monitor and evaluate the competitive environment and trends to ensure plans and activity are relevant to the market and the needs of the business.
• Maintain knowledge of current and emerging customer markets.
• Coordinate marketing efforts to broaden and boost the awareness of Tech Talent in Nigeria as a leader in global digital skilling.
• Ensure brand message is strong and consistent across all channels and marketing efforts.
• Prepare and manage budgets.
• Measure and report on the ROI of marketing investments in terms of conversion rates along the funnel and pipeline achieved.

Qualifications

• Bachelor’s degree in Marketing or related; a master’s degree desired.
• 5+ years of hands-on B2B marketing experience building and growing tech brands within Nigeria.
• A sound understanding of B2B marketing principles and practices and the ability to demonstrate success in bringing sales and marketing together for maximum effectiveness.
• Experience identifying and developing new sales channels through strategic partnerships with the public and private sectors.
• Account-Based Marketing (ABM) experience developing high-touch marketing plans in line with strategic objectives.
• Track record of generating strong pipeline of marketing qualified leads and direct revenue contribution through new logo acquisition.
• High level of project management and cross-functional collaboration skills
• Ability to set and prioritize goals.
• Able to balance strategic planning with day-to-day execution.
• Proven results from developing a new market and offer.
• Professional fluency in English is essential, both written and oral.

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