About the job
Gigibanc is seeking an experienced and motivated Digital Marketing Specialist to join Gigbanc, a fintech startup revolutionizing international transactions for freelancers and creators in Africa. As a Digital Marketing Specialist, you will play a pivotal role in driving our digital marketing initiatives, optimizing brand visibility, user engagement, and growth.
Reporting Line
Marketing Manager
Company Overview
We are looking for hard-working, fun-loving, values-driven, self-starters to join us in building Gigbanc – Africa’s best neobank for freelancers and creators. We offer a fast, low-cost, reliable, way for African freelancers and creators to receive and send money from/to foreign clients and other individuals and easily store and exchange between multiple currencies. Our target customer is a digital freelancer (e.g. software engineer, graphic designer, etc) who is 20-35 years old, living in Africa and working for foreign clients. We seek to provide a truly enjoyable customer experience through thoughtful UI/UX design and best-in-class customer service. We also aim to enable our customers to build strong financial health through a suite of value-added products including bill payment, credit, insurance, investing, and more. At Gigbanc, we care deeply about our people and we are building a company where everyone feels included and empowered to thrive as the best possible version of themselves, both inside and outside the workplace. We have recently built our high-fidelity figma prototype, secured strategic partnerships, raised an angel round, and are now shifting gears towards building our MVP and launching in Nigeria.
A Few Facts About The Founders
Paul Omoregie Okundaye (CEO): Nigerian; Harvard MBA, Ivey HBA; Led digital banking growth strategy for top-10 North American bank as a Management Consultant at Bain; led product development and new market entry as a Growth Strategy and M&A Manager at Microsoft; and grew last startup to $100K ARR during undergrad.
Babatope Oni (CTO): Nigerian; Engineering Manager at Fairmoney, Nigeria’s top digital bank; CTO at Gokada, Nigeria’s top motorcycle last-mile delivery and ride hailing gig economy platform; CTO at Traction Apps, fast-growing Nigerian SME financing startup
Responsibilities
- Develop and implement comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and user engagement.
- Plan, create, and manage engaging content across various digital platforms, including social media, blogs, email campaigns, and partnerships.
- Execute and optimize paid advertising campaigns (Google Ads, social media ads) to increase website traffic, conversions, and ROI.
- Conduct market research to analyze trends, competitor activities, and customer behavior, utilizing insights to refine marketing strategies.
- Work with the product team to optimize user experience (UX) and conversion.
- Monitor key performance indicators (KPIs), track campaign success, and generate regular performance reports to evaluate marketing efforts and make data-driven decisions.
- Collaborate with cross-functional teams, including product and design, to ensure consistent brand messaging and alignment with business objectives.
- Stay updated with industry trends, emerging technologies, and digital marketing best practices to propose innovative ideas and improvements.
Requirements
- Proven experience iin digital marketing, preferably in the fintech or tech industry.
- Proficiency in utilizing digital marketing tools and platforms, including social media management, email marketing, and analytics tools.
- In-depth understanding of SEO, SEM, PPC, social media algorithms, and other digital marketing techniques.
- Strong analytical skills and the ability to interpret complex data sets to inform strategies and decisions.
- Excellent written and verbal communication skills, with the ability to create engaging content and adapt to various brand tones.
- Experience in managing and optimizing advertising budgets to achieve maximum ROI.
- Highly creative, innovative, and proactive, with a keen eye for detail.
- Self-motivated, able to work independently and in a team, with strong project management and multitasking abilities.
Benefits
- Competitive compensation package (cash + equity) and fringe benefits
- Opportunity to work at an innovative company with a clear focus on rapid development and value delivery
- Clear trajectory for upward mobility and growth
- Exposure to cutting-edge technology in an industry with positive social impact
- Inclusive work environment that prioritizes employee well-being and having fun at work
- Flexibility to contribute remotely, enabling a balanced work arrangement.
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Ayodelé is a Lagos-based journalist and the Content and Editorial Coordinator at Meiza. All around the megacity, I am steering diverse lifestyle magazine audiences with ingenious hacks and insights that spur fast, informed decisions in their busy lives.
