About Us: Oyawin is a betting company based in Nigeria, dedicated to providing an exceptional betting experience to our customers. With a focus on innovation and customer satisfaction, we strive to be at the forefront of the industry while promoting responsible gaming practices. As we continue to expand our reach, we are seeking a dynamic Part-Time Content Specialist to join our team and help shape our digital presence.
Position Overview: We are seeking a passionate and creative content specialist to drive our digital marketing efforts and engage our audience across various online platforms. The ideal candidate will have a strong understanding of sports betting and the Nigerian market, coupled with experience in social media management, content creation, and website management. This role will play a crucial part in enhancing our brand visibility, engaging our audience, and driving customer acquisition.
Key Responsibilities:
· Manage and oversee our social media presence on platforms such as Twitter, Facebook, Instagram, and others, ensuring consistent engagement and brand messaging.
· Develop and implement social media strategies to increase follower growth, user engagement, and brand awareness.
· Create compelling and relevant content for social media posts, including graphics, videos, and written content, tailored to our Nigerian audience and betting enthusiasts.
· Collaborate with the marketing team to develop content calendars and schedules for social media posts, aligned with promotional campaigns and sporting events.
· Monitor social media channels for customer feedback, inquiries, and comments, and respond in a timely and professional manner.
· Write and edit website content to ensure accuracy, clarity, and alignment with our brand voice and messaging.
· Manage website banners and visuals, updating them to reflect current promotions, events, or relevant sporting activities.
· Assist in the creation of marketing materials, including email newsletters, blog posts, and advertisements, tailored to our Nigerian audience and sports betting market.
· Stay informed about industry trends, competitor activities, and regulatory changes affecting the sports betting landscape in Nigeria.
Qualifications:
· Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent work experience).
· Proven experience in social media management, content creation, and digital marketing, preferably in the sports betting or gaming industry.
· Excellent written and verbal communication skills in English, with a strong understanding of Nigerian culture and sports preferences.
· Familiarity with website content management systems (CMS) such as WordPress or Drupal.
· Basic understanding of SEO principles and best practices.
· Strong organizational skills and the ability to manage multiple tasks and deadlines effectively.
· Creative thinking and the ability to generate innovative ideas for content and campaigns.
· Passion for sports, particularly Nigerian sports, and a good understanding of sports betting dynamics and trends.
· Ability to work independently with minimal supervision and as part of a team in a fast-paced environment.
I’m a tech-savvy professional with a passion for web development, digital marketing, and a proven track record of helping companies thrive through my diverse skill set.
