JOB SUMMARY:

We are looking for a Digital Strategist who will be responsible for developing and implementing digital marketing strategies to achieve business goals. He/she will play a role in driving traffic, engagement, and conversions through various digital channels and initiatives. Digital strategists offer responsibilities that include developing strong lasting relationships with clients.

RESPONSIBILITIES:

• Proven experience in creative strategy development and content creation.

• Perform exhaustive research to gain in-depth knowledge of all customer personas.

• Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.

• Experience in managing large accounts and monitoring campaigns.

• Knowledge of Google ads, and programmatic advertising.

• Digital media planning/buying.

• Establish best practices in digital marketing

• Stay up to date with the latest technology and best practices

• Creating and monitoring digital campaigns.

• Developing creative ideas on how to engage an audience and meet clients’ business objectives.

• Develop writing style, tone, and voice for all content and ensure they are consistent across all delivery platforms.

• Generate weekly reports using analytics and graphics.

REQUIREMENTS

· BSc degree in Marketing, Advertising, or a relevant field

· At least 3 years of proven work experience as a Digital marketing strategist

· Demonstrable experience with SEO/SEM and CRM software

· Knowledge of Google ads, Meta, LinkedIn and programmatic advertising.

· Experience implementing and optimizing Google Ads campaigns

· Solid knowledge of web analytics tools like Google Analytics

· Hands-on experience with the creation of Strategy and Media buying

· Excellent verbal and written communication skills

· Skilled in Excel and PowerPoint

· Strong analytical and project management skills

· Experience in an advertising agency will be an added advantage

· Experience in B2B marketing is preferred

Salary: ₦300,000.00 – ₦350,000.00 per month

All applicants should send their CVs to info@ad-visedigital.com, using the Job Title as the subject of the mail.