It is that time of the year and excitements have continued to heighten as the Lagos International Trade Fair 2022 berths this November. More brands and shoppers from across the country are expected to turn out in droves to trade in what is described as one of Africa’s largest international trade fairs. Also, this development signals a ray of hope for the nation’s economy which is expected to experience a resurgence due to the level of economic activities that will come to play.
Themed Connecting Businesses, Creating Value, this annual trading expo will provide an excellent opportunity for businesses to further boost their sales and impact positively on their profitability. The fair will hold between November 4 to 13, 2022 at the Tafawa Balewa Square (TBS), Onikan, Lagos State.
Characteristically, this much-anticipated Lagos International Trade Fair 2022 will bring various businesses, brands, and shoppers together for various brand experiences, product display, and a showcase of innovative products including unique customer services. Big brands, medium and small-scaled businesses will all compete for the shoppers’ pockets in a competitive market. The Lagos International Trade Fair also provides an excellent opportunity for companies and nations to project their brand values, seek new markets, among others.
During the ten (10) day expo, exhibitors will treat the shoppers to exciting brand experiences and one of the low-hanging fruits for shoppers is, beyond the display new products and services, prices will be very competitive. For brands, there is also the complementary benefit of a wide publicity across digital and traditional media. There will also be live streams from various brands for shoppers who like to explore virtual experience. Through the fair, businesses can reach new markets, boost sales, bond with new customers, and ultimately impact on the bottom-line.
Lagos State, being the commercial hub of Nigeria, and riding on the potential of this fair, is expected to further enhance the nation’s economic fortunes by consolidating on the successes of the just-concluded Abuja International Trade, which was well attended and supported by big brands.
Ayodelé is a Lagos-based journalist and the Content and Editorial Coordinator at Meiza. All around the megacity, I am steering diverse lifestyle magazine audiences with ingenious hacks and insights that spur fast, informed decisions in their busy lives.
