By Tosin Ayinde
MTN Nigeria’s Funso Aina’s announcement as the ‘Innovator of the Year’ in the brands category at the SABRE IN2 awards, is a big win, not only for MTN Nigeria, but the nation at large.
The Senior Manager, External Relations, MTN Nigeria came top in the SABRE IN2 awards, which recognises works that highlight the expanding scope of the PR profession, from content creation to the evaluation process using data and analytics to inform, enhance and evaluate campaign successes across the globe.
Funso, a member of the Nigerian Institute of Public Relations (NIPR), and a corporate communication professional with over two decades of experience emerged top across Europe, the Middle East and the African region (EMEA).
Credit: TechEconomy
Arun Sudhaman, CEO/Editor-in-chief, PRovoke Media, while presenting the award, said the award category spotlights professionals in agencies and brands that empower and enable reputation excellence within their organisations.
The award recipient, in his remarks, said: “I am grateful for the recognition from SABRE and its dedication to acknowledging exceptional content produced by modern PR professionals. This award is inspiring for all of us at MTN. This has further emboldened our commitment to improving the media landscape and implementing our ‘Good Together’ initiative. Funso added: “I am convinced we still have feats to achieve in the industry, and with strategic thinking, we will cover even more grounds.”
MTN Nigeria, in its statement, said the award is a testament to Funso’s trailblazing efforts in media relations, through MTN Nigeria’s Media Innovation Programme (MIP), a six-month certificate programme for Nigerian media practitioners to increase the knowledge and skill base of the participants, help them to understand the changing media landscape and how to effectively use technology to create impactful media content in the country and across Africa.
